Freshmart Chooses ZKONG to Help Smooth the Process of Pricing Management

Freshmart, a subsidiary of Charoen Pokphand Group, is an integrated online and offline business format of "fresh food + retail", and has entered Changsha in June 2020. Freshmart mainly promotes 3R food (ready to eat, ready to heat, ready to cook), and support " Cafeteria + Fresh food + Supermarket" as the center to drive retail.

Freshmart seizes the opportunity of new retail 4.0

Freshmart is intended to broaden sales channels through B2B and B2C models to achieve full coverage of online and offline scenes and provide "food" services for the community's livelihood.

ZKONG ESL helps Freshmart with digital transformation

1) Synchronized online and offline information automatically. Freshmart remotely controls the electronic shelf labels through the browser to change product information in real-time, which increases the profitability of the store by optimizing the total management costs.

2) Enhances the customer shopping experience ZKONG ESL helps Freshmart improve customer interaction, enhances the shopping experience and increases consumer satisfaction.

Shelf label also interactive medium

55-inch digital signage, the most simple, natural way to achieve interaction between the store and customers, independent information query, greatly improving operation

ZKONG's goal of "how to better serve the retail industry", requires continuous improvement of the product and cloud system to meet the evolving and innovative needs of the new retail.