With Nezha: The Devil's Birth surpassing ¥15.359 million at the box office, savvy retailers are leveraging electronic price label (EPL) technology to maximize profits from this merchandise craze. This guide reveals how smart pricing solutions help stores avoid stockouts and optimize revenue from IP-themed products.
The domestic animated blockbuster Nezha: The Devil's Birth has driven explosive demand for its licensed goods:
Limited-edition figurines (reselling at 3x retail price)
Blind-box collabs (1.5 million preorders in 24 hours)
Instant sellouts for new releases
ZKONG’s Bluetooth 5.0 electronic price labels (EPLs) feature industry-leading 2-second refresh speeds, transforming hot-item management:
Instant Updates
2-second sync vs. 15+ minutes for manual changes
Auto-displays "Sold Out"/"Restocking" status
QR waitlists recover 68% of potential lost sales
"With ZKONG EPLs, Nezha toy sellouts became revenue opportunities—35% of scanned customers joined restock alerts and completed purchases later."
—Shanghai IP Store Manager
The introduction of electronic shelf labels (ESLs) at Pop Mart in Beijing Universal Resort has significantly enhanced our store management efficiency and improved the overall shopping experience. With ESLs, we can update prices and promotional information in real time, reducing manual work while ensuring accuracy. Additionally, the ability to display countdowns for limited-edition releases and exclusive member discounts has strengthened customer engagement. This digital pricing system allows us to respond swiftly to market changes and optimize store operations. This smart upgrade is not just a step forward in retail efficiency but also a valuable enhancement for our guests, providing them with a more seamless and interactive shopping experience.
—Beijing Universal Resort Executive's Testimonial
Real-time dashboards highlight Nezha items needing restock
AI predicts demand based on sales velocity
Omnichannel sync ensures consistent online/offline stock
Retailers using EPLs for Nezha merchandise achieved:
22% faster sellouts for limited editions
40% labor savings on price/stock updates
35% accessory upsell lift via smart prompts
Pro Tips for Hot Items:
Prepare dynamic templates (e.g., "Only 5 Left!", "Bundle Deal")
Color-coded alerts (red = low stock, green = new arrival)
Enable "Scan to Reserve" during rushes
Pain Point Check: What’s your biggest challenge?
Stockouts
Frequent repricing
Staff training
(Contact us for customized suggestions)
Implementation Roadmap:
Week 1: Pilot EPLs in test zones
Week 2: Train teams on cloud dashboards
Week 3: Full rollout before next product launch
Continuous Optimization:
Analyze sales velocity
Adjust restock triggers
A/B test promo displays
FAQs:
Q: Installation time?
A: Most stores deploy in 3-5 days with zero downtime.
Q: Handle frequent price changes?
A: Yes! We hold a record of 47 daily updates for limited editions.
Q: Battery life?
A: 5-7 years per label.
Ready for the Next Merchandise Wave?
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Electronic Shelf Labels
Digital Signage
Cloud Platform
ESL Accessory
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