ZKONG Electronic Shelf Labels: Making Shopping More Worry-Free

In traditional retail settings, paper price tags often cause a range of issues. During promotional events, for instance, replacing paper tags is time-consuming and labor-intensive, and mistakes can easily occur, leading to price discrepancies at checkout—an awkward situation for both staff and customers. Moreover, the limited space on paper tags restricts the amount of product information available, making it difficult for customers to fully understand what they’re buying.

With the introduction of ESL electronic shelf label system, the retail experience has been transformed, bringing numerous advantages for consumers.

Accurate Pricing, Eliminating Errors

Traditional paper tags rely on manual handwriting and updates, which makes them prone to pricing errors. In contrast, ZKONG electronic shelf labels are synchronized in real-time with the point-of-sale system. Price changes—whether routine or promotional—can be instantly updated, ensuring that the shelf price always matches the checkout price. This eliminates the risk of pricing mismatches and lets customers shop with greater peace of mind, knowing that every purchase is transparently and accurately priced.

Rich Information for Better Product Understanding

Although small in size, electronic shelf labels can display a wealth of product information. Beyond just price, they can be customized to show product names, specifications, origins, production dates, expiration dates, ingredients, usage instructions, and more. For example, when buying fruit, you can view details like the place of origin, sweetness level, and flavor profile. When purchasing food items, you can clearly see the nutritional facts and ingredient list. This rich content helps you make smarter, more informed buying decisions and find products that truly meet your needs.

Dynamic Displays to Boost Purchase Desire

Unlike static paper tags, ZKONG ESL price tags support dynamic content display. They can play promotional videos and images to highlight product features and advantages—showcasing the most attractive aspects of a product. For instance, when promoting a new yogurt, the ESL can display visuals of its smooth texture and rich ingredients, tempting you to give it a try. Shopping becomes more engaging and enjoyable, filled with fun and pleasant surprises.

In summary, electronic price tags act like price magicians in modern supermarkets, using their “magic” to make life more convenient and efficient. As technology continues to evolve, we can expect even more surprises and conveniences from ESL systems in the future. So next time you’re in a supermarket, take a closer look at those seemingly quiet electronic shelf labels—you might just witness the magic they’re silently working.

ZKONG is a comprehensive national high-tech enterprise integrating product R&D, manufacturing, and sales. The company specializes in the development and sales of electronic shelf labels, while also covering other wireless smart hardware solutions related to new retail. With 18 years of industry experience, ZKONG has become a technological leader in wireless communication within the ESL sector. Its sales network spans the globe, serving over a thousand clients worldwide. This includes major players like Freshippo (Hema), China Duty Free Group, Charoen Pokphand Group, Sony, Xiaomi, RT-Mart, Intime Department Store, Sinopec Easy Joy, and Jingkelong—providing them with intelligent retail products and customized solutions.