ZKONG Makes a Brilliant Appearance at CHINASHOP 2023: Co-creating a New Digital Retail Consumer Experience

After a three-year hiatus, the 23rd China Retail Trade Fair (CHINASHOP 2023) finally returns. From April 19th to 21st, over 900 retail industry exhibitors from various sectors gathered at the Chongqing International Expo Center, showcasing new retail equipment and technological achievements to more than 80,000 professional visitors. They are sharing new consumer trends and outstanding industry cases, releasing more ecological cooperation potential, and helping retail enterprises seize new marketing opportunities in the digital retail ecosystem.

As a leading domestic retail event, CHINASHOP 2023 has upgraded its six themed exhibition spaces, covering an area of 100,000 square meters. It encompasses the entire retail industry chain, including retail brands, retail IoT, retail information technology, supply chain and logistics equipment, commercial cold chain, retail fresh processing, commercial kitchens, retail store design and visual marketing, retail display props and commercial lighting, and retail specialty products.

ZKONG makes a brilliant appearance at the booth N8050, bringing leading ESL solution and in-store marketing solutions to the retail industry. We share global customer cases and cutting-edge technology, providing an immersive digital retail consumer experience.

Focusing on the consumer, innovation leads to value creation

Over the past few decades, the channels for consumer goods marketing have undergone profound changes both online and offline. Meanwhile, as consumer demands are rapidly evolving, a new consumption ecosystem is forming, with brands, channel providers, supply chains, and consumers all repositioning their roles and values.

ZKONG Sparkle series ZKS101D is the retail electronic price tag product tailored for the marketing of fresh products, with consumer needs at its core. At the exhibition booth, numerous professional visitors stop by, and our staff demonstrate the double-sided electronic shelf label products and solutions, helping the industry to address marketing challenges in the digital and intelligent retail transformation and innovate value creation.

The Sparkle series LCD double-sided digital signage for retail stores feature a rich built-in material library, supporting a combination of text, images, videos, web pages, and other file formats. They display fresh product information such as price, specifications, origin, and consumption methods in a multi-angle and comprehensive manner, helping customers to better understand and compare products, providing a colorful and vivid shopping experience for fresh products, and improving shopping satisfaction.

Optimize store operations management, promoting omnichannel digital exploration

At the exhibition, ZKONG showcases a full range of electronic shelf label series, facilitating store-wide implementation in retail outlets, helping the industry optimize store operations management and promoting digital exploration across online and offline channels.

The Blade series boasts an ultra-thin appearance, overcoming the limitations of slim volumes on electronic shelf label performance. It offers both ultra-fast refresh rates and a 180° viewing angle, fully meeting consumers' pursuit of visual experience. The Essence series, new generation four-color digital price tag display, maintains its "slim" positioning, featuring a "Chinese core" with ultra-high integration and ultra-low power consumption. It supports a combination of black, white, red, and yellow colors to meet retailers' color marketing strategy requirements and adapt to a more diverse environment.

Adhering to the ISO 9001:2015 international management system for designing and manufacturing electronic shelf label, ZKONG R&D center and production workshop consistently prioritize quality as the company's core competitiveness. The end-to-end flexible manufacturing model meets customers' high customization demands, providing high-quality, high-performance, safe, and reliable electronic shelf labels.

In the future, ZKONG will continue to closely follow industry development trends, increase R&D investment, promote product innovation and service upgrades, continuously expand product series and applications, and persistently support the comprehensive upgrade of new retail for global retailers. Together, we will co-create a new consumer experience in the digital and intelligent new ecosystem.