Digital price displays, such as digital shelf edge labels, have become widely used in modern retail environments like supermarkets, convenience stores, and pharmacies. However, with a wide variety of digital shelf edge labels available on the market, it can be challenging to differentiate between high-quality products and subpar ones. In this article, we’ll explore how to assess and choose the best digital price display for your needs.
The first and most important factor to consider when evaluating digital shelf edge labels is the display technology. This is the most fundamental aspect of any digital price display.
The resolution determines the clarity of the displayed content. Generally, the higher the resolution, the clearer the display. Most digital price displays on the market today use high-resolution e-ink screens, which provide clear visibility.
The viewing angle refers to the range of angles from which the display can be viewed without distortion. A good digital shelf edge label should have a wide viewing angle, meaning customers should be able to read the display clearly even from the side.
Next, consider the connectivity options of the digital shelf edge labels, which are crucial for large-scale deployment and maintenance.
Common wireless connection methods include Wi-Fi, Bluetooth, and RFID. Wi-Fi enables remote management and updates, while Bluetooth is ideal for close-range deployments, and RFID is used for quick, large-scale installations.
The stability of the connection directly affects the user experience of the digital price display. High-quality digital shelf edge labels should have strong anti-interference capabilities and stable signal transmission.
Battery life is another critical factor to consider when choosing a digital price display.
Currently, most digital shelf edge labels use lithium batteries or coin-cell batteries. Lithium batteries have a longer battery life but are less convenient to replace, while coin-cell batteries are easy to replace but generally have a shorter lifespan.
High-quality digital price displays should offer long battery life, ideally lasting for several years or even longer. This reduces the hassle of frequently replacing batteries.
The update method determines how easily information on the digital price display can be changed.
For small stores or temporary promotions, manual updates may be simple enough, but this method is not suitable for large-scale use.
Remote updates via cloud platforms or management systems greatly improve efficiency and are ideal for large chain stores.
Some advanced digital shelf edge labels support automatic synchronization with ERP systems, allowing price information to update automatically. This minimizes manual intervention, increases accuracy, and boosts efficiency.
In summary, when selecting digital price displays for your retail environment, consider the display technology, connectivity options, battery life, and update methods. These factors will help you choose digital shelf edge labels that are both reliable and efficient, ensuring a seamless experience for both customers and store operators.
Electronic Shelf Labels
Digital Signage
Cloud Platform
ESL Accessory
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