Electronic Shelf Labels: Six Advantages Leading the Pricing Revolution

The development of any industry relies on new innovations replacing outdated practices, driving progress. The retail industry is no exception, as electronic shelf labels (ESLs) are steadily replacing traditional paper price tags.

Today, ESLs are widely used in retail environments, delivering remarkable results for businesses. They not only save significant costs but also enhance revenue generation. This article outlines six key advantages of electronic shelf labels.

1. Immediate and Noticeable Impact

1. Updating prices becomes simpler and reduces rising labor costs. ESLs provide a convenient pricing environment, enabling supermarkets to conduct more promotions to boost sales.

2. Consistency between shelf prices and checkout prices reduces the risk of regulatory violations while satisfying customers’ desire for accurate pricing.

2. Enhanced Customer Satisfaction

1. ESLs ensure accurate correspondence between products and their displayed prices.

2. They intelligently display specific prices and promotional details in different zones.

3. Improved price management enhances competitiveness.

3. Reduced Operating Costs

Using ESLs significantly cuts the following costs:

1. Printing, categorizing, and replacing paper labels.

2. Complaints and penalties arising from discrepancies between shelf labels and POS systems.

3. Labels accidentally moved or removed by suppliers or customers.

4. Routine price checks.

4. Increased Profitability and Competitiveness

1. Quick price adjustments help businesses respond to competitive pressures caused by supply and demand shifts.

2. Real-time price updates and timely promotional announcements drive higher sales.

3. Low-cost price updates enable efficient price optimization systems.

 5. Improved Visibility

1. ESLs deliver accurate pricing and promotional information to customers.

2. They enhance the overall shopping environment in stores.

6. Centralized Management

ESLs allow necessary information to be transmitted via communication systems to a central computer. Managers can conveniently view all product information on their systems. With frequent promotions in modern supermarkets, ESLs make it easy to modify product details, saving time, reducing labor costs, and minimizing errors.