Functions and Advantages of Electronic Shelf Labels

I. Main Functions of Electronic Shelf Labels

Product Information Display:
Electronic shelf labels can display basic product information, such as product name, price, and stock availability.

Automatic Price Updates:
When retailers adjust product prices, electronic shelf labels can automatically update the price information, eliminating the hassle of manually changing price tags.

Inventory Management:
Electronic shelf labels can monitor product inventory levels in real time, reducing issues caused by stock shortages.

Data Analysis:
Electronic shelf labels can collect product sales data, helping retailers analyze and forecast sales, thereby optimizing product management and inventory control.

Interactive Display:
Electronic shelf labels can provide interactive features, such as touchscreens, allowing customers to interact with the labels for a more convenient shopping experience.

II. Advantages of Electronic Shelf Labels

Increased Efficiency:
Electronic shelf labels enable centralized price changes through a backend system that manages all labels simultaneously. When electronic shelf labels receive price change commands, they automatically update the displayed information quickly and accurately. For single-item price changes, handheld devices like PDAs or mobile apps can scan the product and modify prices offline while syncing the results to the server. This reduces manual operations and enhances the efficiency and accuracy of product management.

Cost Reduction:
The use of electronic shelf labels eliminates labor costs associated with manual price updates. The larger the store and the more electronic shelf labels deployed, the greater the savings on human resources. Additionally, unlike disposable paper tags, electronic shelf labels are reusable, making them environmentally friendly. They consume power only during price changes and require minimal power during regular display, saving significant resources such as paper tags, printers, ink, and electricity.

Enhanced Customer Experience:
Electronic shelf labels feature a standardized appearance and size, which convey professionalism and standardization. At the same time, they offer flexible and personalized features, such as displaying different colors for products with distinct characteristics or using electronic shelf labels of varying sizes to capture attention more effectively.

Increased Product Sales:
Through data analysis and forecasting, electronic shelf labels help retailers understand consumer demand, optimize product management, and control inventory, ultimately boosting product sales.

In conclusion, electronic shelf labels are an intelligent shelf management system capable of automatically updating product information and prices, improving the efficiency and accuracy of product management. Additionally, electronic shelf labels offer significant advantages, such as cost reduction, enhanced customer experience, and increased product sales. With the continuous advancement of technology, electronic shelf labels are expected to play an increasingly vital role in the commercial sector in the future.