Estée Lauder Goes Digital with ZKONG ESL Solution

Sector: Beauty

Country: Hangzhou, China

ESL introduction time: 2021.7

Estée Lauder

The Estée Lauder Companies Inc. is one of the world‘s leading manufacturers and marketers of quality skin care, makeup, fragrance and hair care products.

The company’s products are sold in approximately 150 countries and territories under over 25+ prestige brands including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, Tommy Hilfiger, M·A·C, La Mer, Bobbi Brown, Michael Kors, Darphin Paris, TOM FORD BEAUTY and more.

Background

The main concern of Estée Lauder Company is always the need to constantly change the products that offer new and very good quality, as well as offering them at a good price.
Customers has the opportunity to come and try products before purchase is an key reason for Estée Lauder to upgrade their physical stores, and the shelf edge is the most powerful sales influencer - it is here that the majority of purchase decisions are made, so ensuring that prices are the same online and on the shelves of physical shops can be a challenge, the staff would spend many hours changing the prices and making sure they are correct and that there are no discrepancies. But all of those problems would become unnecessary having ZKONG ESL solution.

Solution

Estee Lauder chose to integrate ZKONG ESL into the interior of the physical stores, so they blend naturally with entire decorative and beauty products. All ZKONG ESL are simple and intuitive to use, it allowed managers to dynamically update the prices and promotions, minimizing errors and reducing deployment costs.
Also the unique ZKONG Cloud platform Support different types of ERP, API and customized development with specific needs so that data can be efficiently operated in the same system.
ZKONG SaaS cloud architecture supports Estee Lauder with global multi-store deployments, unified control of various information from headquarters, which is a brilliant match with the international orientation of Estee Lauder.

Results

ZKONG electronic shelf labels make it easier for Estee Lauder to change prices easily anywhere in seconds and ensure that the prices online and at the shelves in a physical store match.

1. Real-time accurate price changing to offer more possibilities for frequent campaigns.
2. Enhancing the overall image of the stores and brand, improve brand value!
3. No manual and costly tasks by replacing paper shelf edges, giving staff more time for sale and service.

Electronic shelf tags always play a important role in creating a personalized and engaging customer experience.
1. With ZKONG electronic shelf labels, Estee Lauder move towards a more enjoyable in-store environment through a cleaner, more orderly display management.
2. More interactive functions to provide a better shopping experience - for example, allowing shoppers to scan the QR code with their mobile phone and order products on the online shop.